Privacy Policy

Your privacy is important to us. This privacy policy explains how we collect, use, and protect your personal information when you visit our website, https://vorstrom.com.au.

By using our website, you consent to the data practices described in this policy.

Who We Are

Our website address is: https://vorstrom.com.au.

What Information We Collect

We collect information to improve our website and provide you with a better service. We collect data in the following ways:

1. Information You Give Us: When you fill out a contact form, we collect the personal information you provide, such as your name, email address, and phone number.
2. Information We Collect Automatically: As you browse our site, we use automated tools to collect information about your visit. This data is typically anonymous and includes:
   • Analytics Data: We use Google Analytics 4 (GA4) to understand how visitors use our site. This includes which pages you visit, how long you stay, your general geographic location, your browser type, and your device.
   • User Behavior Data: We use Microsoft Clarity to create heatmaps and session recordings of how you interact with our site. This helps us see where you click, scroll, and move your mouse, so we can improve our website’s design. This data is collected in a way that aims to anonymize your personal information.
   • Advertising Data: We use Google Ads remarketing to show ads to you on other websites after you have visited our site. This is done by placing a cookie in your browser.
   • Tracking Data: When you click a “click-to-call” phone number or a “click-to-email” link, we may use GA4 to record that action to understand how you contacted us.

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries: If you fill out a form, we use your information to contact you.
• To improve our website: We analyze data from Google Analytics and Microsoft Clarity to understand what parts of our site are working, what parts are confusing, and how to make it better.
• To market our services: We use Google Ads remarketing to show you relevant advertisements on other platforms (like Google or YouTube).
• To measure performance: We track calls and email clicks to see how effective our marketing efforts are.

Our Third-Party Services & Cookies

We use several third-party tools to make our website work. These services may place cookies (small files) on your browser.

• Google Tag Manager (GTM): We use this tool to manage all the other tracking scripts on our website. GTM itself does not collect or store your personal data.
• Google Analytics 4 (GA4): This is our analytics tool. We have set our GA4 data retention for user-level data (like events) to 14 months. After this period, it is automatically deleted.
• Microsoft Clarity: This service provides heatmaps and session recordings. Session recordings are automatically deleted after 30 days. Heatmap data is retained for 13 months.
• Google Ads: This service uses cookies to track your visit to our site so it can show you our ads elsewhere.

We do not sell your personal information to any third parties. We only share it with these trusted service providers (Google and Microsoft) for the purposes described above.

Your Data Rights & Choices

You have control over your information. Here are the ways you can manage your preferences:

• Forms: You can choose not to fill out any forms on our website.
• Browser Cookies: You can block or delete cookies through your web browser’s settings.
• Google Analytics: You can opt-out of all Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on:
  • https://tools.google.com/dlpage/gaoptout
• Google Ads: You can manage your ad personalization settings and opt-out of remarketing by visiting Google’s “My Ad Center”:
  • https://myadcenter.google.com/
• Microsoft Clarity: You can opt-out of Microsoft’s data collection by visiting the Digital Advertising Alliance (DAA) opt-out portal and selecting “Microsoft”:
  • https://optout.aboutads.info/
• General Advertising: You can opt-out of interest-based advertising from many different companies by visiting:
  • Digital Advertising Alliance (DAA): https://optout.aboutads.info/
  • Network Advertising Initiative (NAI): https://optout.networkadvertising.org/

Your Data Protection Rights

Depending on your location, you may have certain rights regarding your personal information, such as:

• The right to access: You can request copies of your personal data that we hold.
• The right to correction: You can request that we correct any information you believe is inaccurate.
• The right to deletion: You can request that we erase your personal data, under certain conditions.
• The right to object to processing: You can object to our processing of your personal data, under certain conditions.

To exercise any of these rights, please contact us at our email address below.

Changes to This Privacy Policy

We may update this privacy policy from time to time. The “Last Updated” date at the top of this page will always reflect the latest version. We encourage you to review this page periodically.

Contact Us

If you have any questions about this privacy policy or how we handle your data, please contact us at: sales@vorstrom.com.au